Know About WhatsApp Marketing Strategy
What Does It Mean to Have a Marketing Strategy?
Having a marketing strategy means that your company has a dedicated plan to reach out to your customers and convert them into clients of your products or services. A marketing plan includes the value proposition of the organisation, important brand message, statistics on target consumer demographics, and other high-level aspects.
There are several processes involved in developing a marketing strategy.
- Determine your objectives:
- Know your customers:
- Make up your message:
- Create a budget:
- Choose your channels:
- Determine your success.
WhatsApp marketing is messenger marketing in which you can promote a brand via WhatsApp. This channel assists companies in the following ways:
- Reach a large audience
- Develop strong customer connections
- Increase revenue
WhatsApp Marketing Strategy
Because WhatsApp is the world’s most popular messaging network with a rising audience, the marketing channel is a must-have for firms looking to interact with consumers in emerging nations.
Moreover, because most WhatsApp users check the app daily, the medium allows you to be in touch with your consumers and adore this communication mode. However, there are other suggestions for using WhatsApp in your marketing approach.
Tips and Tricks for Crafting Your Whatsapp Marketing Strategy
Defining Your Objectives and Key Performance Indicators(KPIs)
First, you must determine your marketing objectives before you begin your WhatsApp marketing plan. The process of defining goals will assist you in focusing your attention on significant pursuits instead of needless activities.
Keep in mind to begin by reviewing your marketing funnel. Then you will be able to identify weak points and consider what company objectives you can achieve with your WhatsApp marketing approach. Finally, you must determine the key performance indicators (KPIs) to determine whether you have met these objectives.
Below is an example:
You can send promotional messages via WhatsApp if your company needs help keeping customers. Key performance indicators (KPIs) include clicks, engagement, and customer retention rates.
Determining Your Target Audience
Understanding your target audience underpins your marketing activities. You can use various methods to determine the audience. One such example is the process of customer profile creation.
Another way is to employ a “jobs-to-be-done (JTBD)” structure. While performing this method, consider the following:
- What motivates individuals to buy your product?
- What can they gain from the product?
- What would be the outcomes they desire?
In addition, try to avoid guesswork and, instead, investigate your target audience. For example, to begin using the JTBD framework, interview 10-15 current customers who recently made transactions.
Another method you can employ is creating customer profiles. You can make them by conducting social media surveys using data from tools like:
- Google Analytics
- Your CRM
- Google Ads
- These tools assist you in identifying the demographic and geographical aspects of your usual clients.
Downloading the App
WhatsApp Business is a stand-alone application that fulfils the demands of small and large businesses. If you can download the app, it can offer you several useful supplementary features, such as:
- A company profile to provide information like your address, firm description, email address, and website
- A catalogue to give a virtual display of your items
- Labels to help you arrange your customer conversations (For example, you may categorise interactions based on their state in the sales funnel)
- Automated responses to stay in touch with consumers and offer answers quickly
- Statistics to track messages sent, delivered, received, and read.
Making a Brand Persona
Nowadays, people like businesses that connect with them rather than impersonal businesses. Thus, you must create your brand persona to use WhatsApp marketing successfully.
A brand persona means a collection of all the features, attitudes, and beliefs that your company shares.
Every company has a persona. Consider all the top leaders. Apple looks to be creative and intelligent, whereas Fanta appears to be merry and easygoing. Nike is passionate and vigorous.
Likewise, your brand most likely has a personality. Try to explore it and identify the most critical characteristics. These characteristics can guide you to have a better tone of voice and WhatsApp conversations with prospective customers.
Moreover, create an impression that your consumers are talking with a natural person. For example, try to use a person’s name as a signature rather than your company’s name.
Creating a Contact List
You will need a strong contact list if you wish to use WhatsApp for more than just customer service. The best way for this to be possible is by using subscription forms.
They are a unique approach to obtaining and gaining new connections. Place subscription forms on multiple sections of your website and provide a lead magnet, like an eBook or a discount.
Consider using multichannel forms, which allow subscribers to receive updates by email, WhatsApp, Facebook Messenger, and so on. This change will enable you to communicate with clients using their chosen methods. As a result, your strategy will increase engagement and promote conversions. Remember to segment your audience so you can send the most relevant advertising and provide unique experiences. Try myBillBook’s WhatsApp marketing templates to send promotional messages in bulk to your customers.
Creating a Communication
The messages have excellent open rates when you compare WhatsApp to other mediums. However, if you provide relevant or badly created material, your marketing on this channel will succeed.
Begin by identifying the ideas you wish to convey. Do not limit yourself to promotional messages; remember to entertain and educate your audience. Keep your communications brief and to the point; people frequently check WhatsApp on the go and do not have time to read lengthy messages.
Use multimedia resources, such as films, animations, or images, to reinforce your messages. You may also use emojis in WhatsApp marketing. Choose smiling faces or people over business-themed things if you wish to play around with them.
Another thing to think about is message frequency. If you flood your readers with messages every hour, they will become irritated with your brand. So sending 5-10 emails a week is recommended.
Providing Excellent Client Service
WhatsApp marketing can help most clients as they seek brand help via messaging applications. For example, 59% of respondents say they get faster replies using messengers, and 50% believe they get better guidance and attention through this communication channel.
WhatsApp allows your brand to receive client inquiries promptly and give real-time help. This feature becomes critical when 28% of clients expect support within an hour and 18% expect an immediate answer.
Maintaining such a pace may be difficult, but WhatsApp allows you to give customer care around the clock. You can use a chatbot and give it common queries and responses to maintain a constant pace. A similar method might help you save 30% on customer support expenditures.
To summarise, developing a WhatsApp marketing plan entails defining goals, researching your target demographic, offering great content, and keeping positive connections with your consumers. Some brands have mastered these techniques to perfection. The following section will examine some examples and ideas for WhatsApp marketing.
How Can a Whatsapp Marketing Strategy Benefit Your Business?
Strong Customer Relationships
Using messaging applications makes over 55% of consumers feel more connected to a brand. In addition, it makes WhatsApp marketing a fail-safe technique for developing long-term, deep relationships with clients. Maintaining such a relationship, in turn, assists brands in cutting costs because client retention is 5-25 times less expensive than acquisition.
WhatsApp delivers a broad set of customising options for businesses out of the box. You can, for example, send personalised welcome messages, special offers, birthday greetings, and so on. Over 70% of consumers say they only engage with personalised marketing messages, so this approach keeps customers more involved with a brand.
Increased Conversion Rate
Selecting the best channel for your initial interaction with clients is critical. For example, people may get dissatisfied with phone calls while remaining unreachable via email or social media.
And that’s when WhatsApp can help you encourage your prospects to make a purchase.
Messaging motivates conversions. For example, messaging following initial contact with a prospect can boost conversion rates by 1126%. WhatsApp marketing is one of many methods for increasing conversions. Check out our complete guide for additional conversion rate improvement tips.
WhatsApp marketing acts as a type of sales wand. For example, a WhatsApp phone number on your website could result in 27% more sales leads.
The ability to contact a company via any messaging app creates trust in potential customers. If a firm is active on messengers, at least 66% of people are more likely to buy from it.
You may use WhatsApp as a stand-alone sales channel for your company. Given the rising trend of individuals purchasing using chat applications, it’s feasible. In addition, approximately 60% of consumers anticipate using messengers to make purchases in the future.
Reduced Marketing Expenses
WhatsApp is still a low-cost marketing medium, which makes it appealing to small enterprises. Of course, you can always download the app and connect to the Internet.
Meanwhile, the odds of your message reaching the customer are high. A user checks WhatsApp over 23 times every day on average.
WhatsApp marketing increases conversions, and revenue, helps you establish deep-quality relationships with clients, and costs virtually nothing in terms of marketing expenses. Continue reading to understand how to create a WhatsApp marketing plan.